National Football League
As a senior producer at the National Football League Stephanie worked cross-functionally with product, network broadcast, and brand teams to conceptualize and execute multi-platform creative campaigns that support all areas of the NFL business.
Creative Marketing
A key contributor to NFL Media’s in-house creative agency, Stephanie would collaborate with a variety of external creative and production partners and drive editorial and design workflows to create compelling content across all advertising media.
Programming
Stephanie worked with show-runners and talent teams to produce tune-in driven advertising for all NFL Network programming and Originals.
This included mangement of live action production shoots, booking crews, coordinating talent schedules, securing permits, and maintaining production timelines.
Experiential Storytelling
Stephanie partnered in developing strategies to appeal to fans at major tentpole events and promote engagement in NFL franchises like Draft and Combine.
In support of the 2018 and 2019 Drafts, together with local street artists, Stephanie developed fan activations in the host cities to drive awareness of the event and introduce fans to the future stars of the NFL.
Product Marketing
For NFL product teams I oversaw production of creative campaigns that drove revenue and delivered on target consumer growth KPIs year over year. Products includes the NFL Mobile App, Fantasy App, Game Pass and NFL Shop merchandising.
Stephanie oversaw multimillion-dollar campaign budgets and collaborated with BA to initiate third-party vendor relationships, negotiate bids and establish contracts.
Inspire Change
Stephanie led projects that promoted awareness of league wide cause-for-change initiatives that impacted communities nationwide. Some of her favorite causes to be a part of were, Huddle for 100, NFL Votes, and Inspire Change.
In addition to Stephanie’s producer function within the NFL she was a driving participant in the League’s Diversity, Equity & Inclusion Committee.